The Client Questionnaire
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The Copywriter's Workshop

The Client Questionnaire

                                                                     Sales Content




  • Tell about what you need in the text? What needs to be sold? Is this a good or a service
  • What do you expect from me as a copywriter?

Your Company


  • What is the name of your company? Where is it located
  • How old is your company? How many employees, what is their average experience?

Your company site


  • What’s your site url?
  • Your site statistics: how many visitors or calls you have per month on average? How high is your conversion?
  • How do you attract your customers? How do they come to your site?

Your competitors


  • Name 2-3 of your competitors
  • What are their strengths?
  • What are their weaknesses?

Your product or service


  • What problems or goals of your client are resolved by your product or service
  • How does your client benefit from your product or service?
  • What doubts or objections of your customers are resolved by your product or service?
  • What instruments do you use to create trust in your customers? Cases, logos of client companies, portfolio, client responses, etc.
  • List the features of your product or service
  • Which features you can state as advantages?
  • What’s the main advantage? This can be used as an offer.
  • If you have a unique selling proposition or a slogan, please name it here

Your target customer


  • Who is your ideal client, or the target customer? The one who is the most likely to buy your product or service.
  • Name any guarantees you give to your customers
  • Please describe any relevant operating procedure (how the job is done, the delivery process, how to pay, etc)                                              

In addition


  • Is there anything additional what must be included?
  • Any other info which you need to say? Any requests or comments?

If you have any electronic materials (price-lists, booklets, a prospectus, a marketing kit), please submit them with your questionnaire.


Thanks for your cooperation,


The Copywriter’s Workshop


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